3 Super-tips To Build, Promote And Profit More Fro

 3 Super-tips To Build, Promote And Profit More Fro

Are you happy with your website? (Does your business even
have one?)

Does it 'perform' as well as you'd like?

I'm a professional web designer and I always try to
influence the design of a client site with the following
three so-called super-tips. If I apply these tips to a new
(or existing) site, I always feel that the site will
'deliver' much more.

So here are three super-tips, to help anyone get the most from
their website:

(1) Make sure your website has a Most Wanted Response
(2) Use these six strategies to promote your website...
(3) Build trust in you and your website


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Tip (1) Make sure your website has a Most Wanted Response
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"What do you mean by most wanted response?"

Well, do you know what the main purpose of your website is?

- Does your site sell goods? Then which items do you most
want to sell?

- Does your site offer content, supported by affiliate
programs? Which affiliate programs do you most want to
promote.

- Does your site simply operate a newsletter or ezine? Then
do you make it easy for people to subscribe, from any page
on your website?

What is the 'point' of your website?

Dr Ken Evoy introduced the concept of Most Wanted Response
(MWR) in his ebook called: Make Your Site Sell. In his
words, "MWR is what you most want your visitor to do after
reviewing your content. It should always:

� be reasonable
� be measurable
� be a good fit
� qualify your visitor "


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Tip (2) Use these six strategies to promote your website...
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I think you should employ some (or all) of the following
six strategies if you want to successfully promote your
website:

Strategy 1: SUBMIT to search engines and directories
Strategy 2: BID at pay per click search engines
Strategy 3: SPREAD word of mouth
Strategy 4: PUBLISH a newsletter
Strategy 5: KNOW your visitor
Strategy 6: CONTINUE to learn more...!

I'll explain a little bit more about a few of the strategies
below.

* Strategy 1: SUBMIT to search engines and directories

As you may know, you do not need to submit your site to
10,000 search engines. Simply make sure you get your site
listed on major search engines like Google. This link
contains 'add your site' links to major search engines like
Google. Use it.
http://www.howipromotemywebsite.com/bin/ap.pl?site-submit

* Strategy 2: BID at pay per click search engines

You must have heard about pay-per-click search engines like
Overture, Espotting and Google AdWords.

Pay per click search engines can deliver guaranteed traffic
to your site at pennies per click. To learn more about using
pay-per-click search engines (which ones are worth bothering
with, etc.) read my article called 'Pay Per Click To
Guarantee Targeted Traffic!'
http://www.howipromotemywebsite.com/bin/ap.pl?pay-per-click

* Strategy 6: CONTINUE to learn more...!

No groaning, please - it's vital that you keep on learning
about new ways to promote your website. Quite simply, you
must always continue to learn.

These resources can help your 'quest to keep abreast':
� http://www.sitepoint.com
. http://www.iboost.com
. http://www.apromotionguide.com


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Tip (3) Build trust in you and your website
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So you want to sell online?

Well it isn't that easy, I'm afraid.

One of the first things you must do online is to get people
to trust you and your online business. And there are a
variety of methods of doing this. I'll cover one method
here:

- Offer invaluable (and relevant) information,
free, via repeat contact if at all possible.

Or in other words, offer a free ebook, e-mail course or
article (a bit like the one you're reading right now ;-) ).

Here's an example

http://www.cheap-dvd-players-uk.co.uk/buying-guide.html

This is one of my affiliate mini-sites. Usually visitors
take a quick look at the site and then head off to the main
merchant site (in this case Amazon).

So I offer a brief guide to buying a DVD player online, in
the hope that I can build a little bit of trust in my site,
and collect my site visitors' e-mail addresses (that I may
be able to use in the future, when they have long since
forgotten my mini-site).

When done properly, offering valuable freebies can be
powerful stuff.

(Just ask Harvey Segal of Supertips.com, who bases much of
his online business on providing invaluable freebies like
this - http://www.anyonecansellonline.com/supertips.shtml.)

--

I've talked enough.

Hopefully, you can use the three super-tips in this
article(*) to boost the performance of your site. Or I may
have given you some extra ideas for your next (or first)
site!

Either way, thanks for reading and good luck


(*) Note: this article is an extract from my ebook: "3 Super-
tactics I'd Tell *Anyone* - Yes, Even My Mum! - To
Successfully Build, Promote And Profit From Their Website!"

It contains more examples, more links and more ideas to help
you, and is available, free, by visiting
http://www.wise-buys.info/bonus.shtml


� Copyright 2002-2003 Steve Nash. All Rights Reserved.