Often people think it is way too complex to optimize your web site for search engines. Now this is actually much simpler than what you think. Using seo is really easy when you follow a few basic principles. People really make it far more complicated than what it actually is. Now this is based on my own experience from what has worked for me. I used to subscribe to search engine optimization services to get insider information as to how the search engines were ranking web sites. However with change in algorithms on a frequent basis it becomes nearly impossible to implement these strategies as most of the time you end up wasting a lot of time. By following the basic principles that I recommend I was able to optimize a large web site and average twenty seven thousand visitors a month from free search engine traffic.
The most important factor in creating good search engine rankings is creating good quality inbound links. This accounts for almost ninety percent of your search engine rankings. You need to generate inbound links with the anchor text of the keywords that you are targeting in them. To generate good inbound links you need to build a web site with high quality content so that people will automatically link to it. You need to list your web site in all the major directories which target your niche. You also need to swap links with web sites related to the same niche as what you are in. Web 2 can also be used to generate links by listing your web site on popular social bookmarking and story web sites.
Off page factors are really quite simple. In a nutshell you need to have the keywords that you are targeting in the title. You also need to include it in the header tags and two to five percent density in the body. Additional things which you can do that have a lesser impact is to include the keywords in meta tags, image tags, comment tags and in bold tags.
Once you follow these basic search engine seo strategies you can drive thousands of visitors to your web site a month without paying a dime for advertising. Also these leads will be highly targeted as they are searching for information concerning your specific topic and likely to convert into paying customers.
